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BY-NC-SA 4.0 license Open Access Published by De Gruyter 2021

Bilder von Krankheit und Gesundheit: Das Beispiel Aids

From the book Was ist Gesundheit?

  • Peter-Paul Bänziger

Abstract

Images of Health and Disease: the Example of HIV/AIDS. There are two phases in the history of HIV/AIDS in the 1980s and 1990s. In the first of them, which lasted until the mid-1980s, HIV/AIDS was constructed as a disease of the (sexual) other. The second phase began around 1985 when the focus of AIDS prevention programs gradually shifted from „risk groups“ to „risk behavior“. This transformation came along with a reframing of the sexually active individual as self-reliant and socially responsible. Furthermore, the emergence of the risk discourse was accompanied by an iconography of a healthy and athletic „prevention body“. In the 1990s it increasingly replaced the emaciated „AIDS body“ that had dominated in the early years.

© 2021 Walter de Gruyter GmbH, Berlin/Boston
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