Examining the roles of buyer knowledge protectiveness and supplier absorptive capacity in joint new product development
by Sunil Hwang; Seong-Jong Joo; Hokey Min; John M. Dickens
International Journal of Services and Operations Management (IJSOM), Vol. 46, No. 2, 2023

Abstract: Despite numerous merits of joint new product development (NPD), a buying firm's fear of losing its proprietary knowledge and its reluctance to share the intellectual capital with its supplier may undermine an NPD effort. In addition, the buyer's engineering change orders against dynamic demands can influence NPD performances. With that in mind, this paper aims to identify important influencing factors for the NPD success through the empirical analysis of Korean firms. The major findings of this study are twofold. First, supplier absorptive capacity has a positive effect on NPD performances. Second, when the buyer's knowledge protectiveness is strong, supplier absorptive capacity negatively affects NPD performances. These results indicate that the buyer's knowledge protection policy plays a key role in the successful implementation of NPD. Finally, the buyer's willingness to share information and knowledge with the supplier is critical for the success of NPD with the buyer's backward knowledge transfer.

Online publication date: Tue, 17-Oct-2023

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Services and Operations Management (IJSOM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com