ICIEOM2020_FULL_0005_37190
USING GOOGLE DESIGN SPRINT METHOD TO VALIDATE A STARTUP PRODUCT VISION FOR INDUSTRY 4.0
ÁREA: 05. Product Development
RESUMO:
The growing competitiveness in the marketing sphere inevitably accentuates the demand for more efficient methods in the process of validating and developing new products and businesses. To support teams in testing and prototyping ideas and solutions in an agile way, Design Sprint was created at Google. The method helps to define critical product and business challenges, to think about different solutions and to arrive at a validated prototype in less than five days. This study presents the application of Design Sprint to support a startup company with a solution for Industry 4.0, helping its entrepreneurs to validate their product and business hypotheses. The study shows the impact and the learning that the method is capable of bringing in a relatively short period, from user interviews and prototype tests. Although it was not possible to reach the optimal result validating completely the product vision, this work shows the power and performance that Design Sprint has in helping quickly test an idea, without significant investments in terms of time and money, in order to support innovative processes and the development of products with better marketing appeals.
PALAVRAS-CHAVE:
design sprint, industry 4.0, startup
DOI: 10.14488/ijcieom2020_full_0005_37190
RESUMO:
The growing competitiveness in the marketing sphere inevitably accentuates the demand for more efficient methods in the process of validating and developing new products and businesses. To support teams in testing and prototyping ideas and solutions in an agile way, Design Sprint was created at Google. The method helps to define critical product and business challenges, to think about different solutions and to arrive at a validated prototype in less than five days. This study presents the application of Design Sprint to support a startup company with a solution for Industry 4.0, helping its entrepreneurs to validate their product and business hypotheses. The study shows the impact and the learning that the method is capable of bringing in a relatively short period, from user interviews and prototype tests. Although it was not possible to reach the optimal result validating completely the product vision, this work shows the power and performance that Design Sprint has in helping quickly test an idea, without significant investments in terms of time and money, in order to support innovative processes and the development of products with better marketing appeals.
PALAVRAS-CHAVE:
design sprint, industry 4.0, startup
DOI: 10.14488/ijcieom2020_full_0005_37190
AUTORES:
WAGNER DE BARROS NETO
UFG
JÚLIO CESAR VALANDRO SOARES
UFG
WAGNER DE BARROS NETO
UFG
JÚLIO CESAR VALANDRO SOARES
UFG
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