Impact of Webpage Layout and Navigation Style of Network Courses on Learning:An Eye Movement ExperimentChinese Full Text
LAI Lihua;WANG Xianwei;School of Animation,Shenzhen Polytechnic;College of Educational Information Technology,South China Normal University;
Abstract: The webpage of a network course is an important human-computer interface.Its layout and design has a direct impact on students’ learning effect.Based on the eye movement psychology,this research conducts an eye movement experiment to study the learners’ visual behavior when they are learning from a network course,and measure the student’s eye movement data in three different webpage layouts and navigation styles,and examine the influences of webpage layout on network learning.Six eye movement data are examined including the amount of fixation and duration.Based on an attitude questionnaire,the physiological and psychological characteristics of the learners are studied to find a more appropriate webpage layout and navigation style,and offer some advice for network curriculum design and development.The results show that:（1） The T-shaped layout is conducive to learners in visual search;（2） The Guo-shaped layout is more conducive to learners’ cognitive processing of knowledge;（3） When the learner is doing visual search,the interest region is in the navigation area,when the learner moves on to the content,the interest region is in the content area;（4） The learner can achieve higher accuracy rate in the Guo-shaped layout.
Keywords：
network course; webpage layout; navigation style; visual search; eye tracking experiment; eyeLink II;
- DOI：
10.13899/j.cnki.szptxb.2014.05,008
- Series：
- Subject：
- Classification Code：
TP393.092-4;G712
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