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Editorial Friend. 2014, (12) Core

The Research of Digital Books Consumption Market and Coping StrategiesChinese Full Text

WANG Fan-hua;Northwestern Polytechnical University;

Abstract: In the information age, Publishing the digital books has become an important trend. The digital books and the traditional paper books become important forms of readers. Based on the definition of digital publishing, empirical analysis of China’s digital books and the consumer market, and according to Chinese digital book consumption market characteristics, puts forward the corresponding countermeasures, to provide reference for Chinese digital publishing institutions.
Keywords：

digital Library; consumer market; publishing industry; paper books;

  • DOI：

    10.13786/j.cnki.cn14-1066/g2.2014.12.006

  • Series：

  • Subject：

  • Classification Code：

    G239.2-F

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