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Appearance Matters: Neural Correlates of Food Choice and Packaging Aesthetics

Figure 3

Brain regions predictive of choice.

a) left middle occipital gyrus; b) right superior frontal gyrus, medial part. For visualization purposes, images are thresholded at T-value >2.86.

Figure 3

doi: https://doi.org/10.1371/journal.pone.0041738.g003