新媒体背景下舆论传播的嬗变
戚鸿峰
浙江传媒学院桐乡校区党工委、管委会
Abstract: 随着现代通信及互联网技术的不断进步,以网络为代表的新媒体正以前所未有的广度和深度介入、改变着社会和人们的生活,也在深刻地改变着传统媒体社会下形成的舆论传播模式。文章从新媒体发展的现状入手,结合新媒体背景下舆论传播主体的变迁,从舆论形成机制、舆论传播方式、舆论的作用机理等三个方面的变化来深刻阐述新媒体背景下舆论传播的嬗变。
- DOI:
10.13628/j.cnki.zjcmxb.2012.03.023
- Series:
- Subject:
- Classification Code:
G206
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