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Home / Journal of Customer Behaviour, Volume 8, Number 4
From 2022, the home of readable radical research. Focussing on the fields of marketing, branding and customer/consumer behaviour, jcb publishes poems, short stories, opinion pieces and articles with attitude.

Publisher: Westburn Publishers Ltd

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Volume 8, Number 4, December 2009

Volume 8 Indexes
pp. i-v(5)

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Editorial
pp. 299-305(7)
Author: Baker, Michael J.

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Mass-customised products: are they bought for uniqueness or to overcome problems with standard products?
pp. 307-327(21)
Authors: Michel, Stefan; Kreuzer, Michael; Stringfellow, Anne; Schumann, Jan H.

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Factors influencing donation switching behaviour among charity supporters: an empirical investigation
pp. 329-345(17)
Author: Bennett, Roger

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Suggestibility as an operant factor in advertising effects, cognitive defences and the issue of consumer sovereignty
pp. 347-359(13)
Author: Wesson, David

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Exploring the influences of perceived interactivity on consumers' e-shopping effectiveness
pp. 361-379(19)
Authors: Park, Mijung; Park, JungKun

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Book Review
pp. 381-384(4)
Author: Baker, Michael J.

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