试析报业转型期“澎湃新闻”的探索价值及发展前景
刘强
陕西师范大学新闻与传播学院
Abstract: 在诸多报业都在积极寻求转型突破的背景下,上海报业集团的新媒体项目"澎湃新闻"悄然上线,这在网上网下、学界业界都获得了较大的关注。它无疑是一次全新的尝试,一次价值连城的"探路"。但是,"专注时政与思想"所能吸引的潜在受众量能否达到预期,巨额的投资能否够获得理想的回报,也存在着一定的疑问。本文就将从澎湃新闻的产生背景、探索价值以及发展前景三个方面进行简单的分析。
- DOI:
10.13556/j.cnki.dncb.cn35-1274/j.2014.10.005
- Series:
- Subject:
- Classification Code:
G210.7
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