电视节目内容创意与商业模式探析——以江苏卫视《非诚勿扰》为例
慈祥
江苏教育学院现代传媒与教育技术系
Abstract: 电视节目的策划、制作和商业推广、运营是电视产品产业链中的两个重要环节,二者深入、多向的互动是电视节目取得成功的关键。本文以江苏卫视的交友节目《非诚勿扰》为主要分析对象,比较同类节目,通过对电视节目的内容创意与商业模式的关系进行分析,阐释电视产品创意元素和资本要素结合的路径。
- DOI:
10.13556/j.cnki.dncb.cn35-1274/j.2011.04.035
- Series:
- Subject:
- Classification Code:
G222
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