SNS网站的消费主义倾向——以校内网为例
潘莹耀
暨南大学新闻与传播学院
Abstract: SNS网站拥有的数量庞大的用户,以及能将用户群进行精准细分的功能,使其成为商家倍受商家青睐的营销工具。校内网是国内影响力最大的以学生为主要目标用户的SNS网站,一方面,既是广大学生"校园文化"的交流地,另一方面,又是以学生为消费群体的各种消费活动的助推器,显示出明显的消费主义倾向。本文解读了校内网鼓吹消费主义的方式,以及其成为消费主义传播者、制造者的必然性。
- DOI:
10.13556/j.cnki.dncb.cn35-1274/j.2011.03.016
- Series:
- Subject:
- Classification Code:
F49
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