信阳营销环境的PEST分析与营销对策探讨
黄翌
中南林业科技大学商学院
Abstract: 城市营销发展至今,已经有许多学者从多个角度给出了城市营销的概念。文章运用PEST分析工具,从政治法律环境、经济环境、社会文化环境、技术自然环境四个方面分析了信阳城市营销的宏观环境,并以此为依据提出了相应的信阳城市营销对策,以期对信阳城市营销和打造城市品牌有所启发。
- DOI：
10.13535/j.cnki.11-4406/n.2010.10.097
- Series：
- Subject：
- Classification Code：
F274;F299.27
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