The Incentive on Non-governmental Organization Participating the Public Services in Rural Areas——From the Perspective of Principal-AgentChinese Full Text
ZHANG Chao,WU Chun - mei (Political Sciences School,Hangzhou Normal University,Hangzhou 310018; Humanities and Social Sciences School,Huazhong Agricultural University,Wuhan 430070)
Abstract: From the perspective of principal - agent theory,there exist two kinds of principal - agent models to nongovernmental organizations participating public services in rural areas:direct model and indirect model.In which,the agency problems are complex,which not only from the asymmetric information in general principal - agent relationship,but also from their own specificity of principal and agent.We should create the multiple motivational strategies including,the accountability incentive,reputation incentive and long- term contract incentive,and accountability incentive and reputation incentive should be embedded in long - term contracts,to encourage the agent better strive for the goal of principal, and to achieve the interests of farmers as the initial principal.
- DOI：
10.13502/j.cnki.issn1000-7636.2011.07.009
- Series：
- Subject：
- Classification Code：
F320
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