农产品营销渠道研究综述
张辉
孝感学院经济与管理学院武汉大学经济与管理学院
Abstract: 农产品营销渠道建设是解决农产品销售难的关键之一。本文对国内相关文献进行了梳理,认为农产品营销渠道可分为批发、零售和创新渠道,并从农产品营销渠道研究的前因、过程和后果变量等三方面对相关研究成果进行了分析,提出了未来研究方向,为将来深入研究打下了基础。
- DOI:
10.13395/j.cnki.issn.1009-0061.2011.03.030
- Series:
- Subject:
- Classification Code:
F323.7
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