文化旅游产品延伸开发策略与耦合机制研究
樊信友
重庆交通大学人文学院
Abstract: 基于文化旅游产品需求和供给的错位,探析了文化旅游产品延伸开发策略,包括品牌延伸、内涵延伸和时空延伸等。延伸是有一定约束条件的,从耦合概念、耦合主体、耦合方式和耦合路径等解析了延伸产品与核心产品的耦合机制,指出延伸产品应在旅游者行为规律、品牌关联度及文化真实性上与核心产品保持协调性。
- DOI：
10.13395/j.cnki.issn.1009-0061.2010.07.023
- Series：
- Subject：
- Classification Code：
F592.7
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