Greenwood Publishing Group

The Manager's Guide to Competitive Intelligence
McGonagle, John J. and Vella, Carolyn M.
There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one client--his or her employer--and who constitutes the largest single group of CI practitioners in existence. This book meets that need by serving as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them.
 
DOI: 10.1336/1567205712
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Visit the Greenwood Publishing Group page for this title: http://www.greenwood.com/catalog/Q571.aspx
 
 
The Manager's Guide to Competitive Intelligence
Hardback, 272 pages, $91.95
Copyright ©2003, Praeger Publishers
ISBN: 1-567-20571-2
DOI: 10.1336/1567205712
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