The Business of Entertainment [Three Volumes] Sickels, Robert C.

We love to be entertained. And today's technology makes that easier than ever. Listen to tunes while working out? No problem. Watch a movie on your cell phone? Can do. Get 450 channels of digital entertainment bounced off a satellite and into your vehicle--even while traveling through empty wastelands? Simple. But behind these experiences is a complex industry, dominated by a handful of global media conglomerates whose executives exert considerable influence over the artists and projects they bankroll, the processes by which products are developed, and the methods they use to promote and distribute entertainment. As this set shows, the industries in which commerce, art, and technology intersect are among the most fascinating in all of business.

DOI: 10.1336/027599838X Mouse over the Digital Object Identifier (DOI) to learn more about this book or related books published by Greenwood Publishing Group. Visit the Greenwood Publishing Group page for this title: http://www.greenwood.com/catalog/C9838.aspx

The Business of Entertainment [Three Volumes] Hardback, 744 pages, $300.00 Copyright ©2008, Praeger Publishers ISBN: 0-275-99838-X DOI: 10.1336/027599838X

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