In recent years, the dielectric barrier discharge plasma actuator (DBD-PA), which is a fluid control device, has been investigated for achieving both high aerodynamic performance and pleasing styling of transportation equipment. In this study, the authors installed a DBD-PA system on a simplified three-dimensional bluff automobile body to reduce the aerodynamic drag. In particular, the authors focused on the sides of the rear end of the body, where the local shape has high sensitivity regarding both styling and aerodynamic drag. Atthe rear sides of the automobile-like bluff body, a sharp edge rather than a smooth rounded corner often reduces the aerodynamic drag by promoting airflow separation. Therefore, the authors aimed to reduce the aerodynamic drag by using a DBD-PAsystem to promote flow separation at the rear end while retaining its rounded shape. Aerodynamic measurements using a one-fifth scale simplified automobile model were conducted in a wind tunnel. Preliminary investigation of the aerodynamic effect at the rear clarified how the longitudinal vortices from the rear pillar and the side edge of the trunk deck cause the drag increase at the rear-end corners. Two parallel DBD-PAs were installed on the rear surface to shift these vortices away from the corners by promoting flow separation. The drag reduction rate reached 3% at the highest applied voltage using the DBD-PAsystem on a rounded shape, and it achieved approximately half the effect of the sharp-edged shape. The longitudinal vortices were successfully kept away from the rear-end corners by the DBD-PAs. The surface pressure increased with the displacement of the vortices, which led to the drag reduction observed.