Marie Mayer
ABSTRACT
This paper focuses on using collaboration to get more mileage out of your efforts, especially when faced with static or declining resources. In addition, collaboration has beneficial aspects that can help bridge gaps between individuals, offices, and departments. Benefits you can realize by using collaboration include:
More leverage for your efforts by tapping established networks of other offices and departments.
Delivery of a consistent message to your audience even when the message comes from different areas and departments.
Extend the reach of your marketing and support efforts without additional resources.
Develop more innovative ideas by bringing in different perspectives.
Help in finding, selecting, developing, and adapting resources for your support efforts.
Index Terms
- Building bridges: using collaboration to leverage resources
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