ABSTRACT
In order to improve the digital protection effect of intangible cultural heritage and the experience effect of cultural tourism, AR technology is applied to intangible cultural heritage and cultural tourism in this paper, and the situational reproduction function is the core function of tourism application designed in this paper. This function shows the past historical stories with virtual images and real scenes as the background. Moreover, the combination of digital images and real scenes is more truly presented to tourists, and all-round audio-visual experience can make tourists have an immersive experience. In addition, this paper uses MATLAB system to simulate and analyze the system proposed in this paper, and explores the application effect of the model and method proposed in this paper in intangible cultural heritage and cultural tourism. The experimental results show that the system model proposed in this paper has good digital effect of intangible cultural heritage and tourism experience effect.
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