ABSTRACT
In this paper, we address a novel social recommendation for users who have no interactions with items (unobserved users). This task can provide many applications such as recommendations for cold-start users after the first sign-up and targeted advertising, thus, it seems to be extremely meaningful. However, existing social recommendation methods are unsuitable for this task since they assume that all users have interactions with items or cannot recommend more effectively than MostPopular recommendation. Towards this end, we propose Unobserved user-oriented Graph Social Recommendation (UGSR), which learns the preferences of unobserved users and provides richer recommendations than MostPopular recommendation. The popularity-aware graph convolutional network, which is carefully designed for this task, simultaneously considers some user-item interactions, social relations, and item popularity for the effective user and item modeling.
- Thierry Bertin-Mahieux, Daniel PW Ellis, Brian Whitman, and Paul Lamere. 2011. The million song dataset. In Proceedings of the International Society for Music Information Retrieval Conference.Google Scholar
- Iván Cantador, Peter Brusilovsky, and Tsvi Kuflik. 2011. 2nd Workshop on Information Heterogeneity and Fusion in Recommender Systems. In Proceedings of the Conference on Recommender Systems.Google ScholarDigital Library
- Hongxu Chen, Hongzhi Yin, Tong Chen, Weiqing Wang, Xue Li, and Xia Hu. 2020. Social boosted recommendation with folded bipartite network embedding. IEEE Transactions on Knowledge and Data Engineering (2020).Google ScholarDigital Library
- Jing Du, Zesheng Ye, Lina Yao, Bin Guo, and Zhiwen Yu. 2022. Socially-aware Dual Contrastive Learning for Cold-Start Recommendation. In Proceedings of the International Conference on Research and Development in Information Retrieval. 1927--1932.Google ScholarDigital Library
- Xiangnan He, Kuan Deng, Xiang Wang, Yan Li, Yongdong Zhang, and Meng Wang. 2020. LightGCN: Simplifying and powering graph convolution network for recommendation. In Proceedings of the International Conference on Research and Development in Information Retrieval. 639--648.Google ScholarDigital Library
- Mohsen Jamali and Martin Ester. 2010. A matrix factorization technique with trust propagation for recommendation in social networks. In Proceedings of the Conference on Recommender Systems. 135--142.Google ScholarDigital Library
- Thomas N Kipf and Max Welling. 2016. Semi-supervised classification with graph convolutional networks. arXiv preprint arXiv:1609.02907 (2016).Google Scholar
- Hao Ma, Haixuan Yang, Michael R Lyu, and Irwin King. 2008. Sorec: social recommendation using probabilistic matrix factorization. In Proceedings of the Conference on Information and Knowledge Management. 931--940.Google ScholarDigital Library
- Paolo Massa and Paolo Avesani. 2007. Trust-aware recommender systems. In Proceedings of the Conference on Recommender Systems. 17--24.Google ScholarDigital Library
- Steffen Rendle, Christoph Freudenthaler, Zeno Gantner, and Lars Schmidt-Thieme. 2012. BPR: Bayesian personalized ranking from implicit feedback. arXiv preprint arXiv:1205.2618 (2012).Google Scholar
- Jiliang Tang, Xia Hu, and Huan Liu. 2013. Social recommendation: a review. Social Network Analysis and Mining 3, 4 (2013), 1113--1133.Google ScholarCross Ref
- Xiang Wang, Xiangnan He, Liqiang Nie, and Tat-Seng Chua. 2017. Item silk road: Recommending items from information domains to social users. In Proceedings of the International Conference on Research and Development in Information Retrieval. 185--194.Google ScholarDigital Library
- Xiang Wang, Xiangnan He, Meng Wang, Fuli Feng, and Tat-Seng Chua. 2019. Neural graph collaborative filtering. In Proceedings of the International Conference on Research and Development in Information Retrieval. 165--174.Google ScholarDigital Library
- Yunfan Wu, Qi Cao, Huawei Shen, Shuchang Tao, and Xueqi Cheng. 2021. INMO: A Model-Agnostic and Scalable Module for Inductive Collaborative Filtering. arXiv preprint arXiv:2107.05247 (2021).Google Scholar
- Rex Ying, Ruining He, Kaifeng Chen, Pong Eksombatchai, William L Hamilton, and Jure Leskovec. 2018. Graph convolutional neural networks for web-scale recommender systems. In Proceedings of the International Conference on Knowledge Discovery and Data Mining. 974--983.Google ScholarDigital Library
Index Terms
- Popularity-Aware Graph Social Recommendation for Fully Non-Interaction Users
Recommendations
Interactive Social Recommendation
CIKM '17: Proceedings of the 2017 ACM on Conference on Information and Knowledge ManagementSocial recommendation has been an active research topic over the last decade, based on the assumption that social information from friendship networks is beneficial for improving recommendation accuracy, especially when dealing with cold-start users who ...
Social recommendation based on users’ attention and preference
AbstractAttention is the behavioral and cognitive process of selectively concentrating on small fraction of information while ignoring other perceivable information. Thus, user’s attention will influence his decision on the consumption and ...
Quaternion-based knowledge graph neural network for social recommendation
AbstractIn recent years, the surge in the number of users in recommender systems has brought unprecedented opportunities and challenges to research on recommender systems. The development of the graph neural network makes social recommendation ...
Highlights- We propose a novel quaternion-based knowledge graph neural network for social recommendation (QSoR).
Comments