skip to main content
10.1145/3539597.3570389acmconferencesArticle/Chapter ViewAbstractPublication PageswsdmConference Proceedingsconference-collections
research-article

Disentangled Representation for Diversified Recommendations

Published:27 February 2023Publication History

ABSTRACT

Accuracy and diversity have long been considered to be two conflicting goals for recommendations. We point out, however, that as the diversity is typically measured by certain pre-selected item attributes, e.g., category as the most popularly employed one, improved diversity can be achieved without sacrificing recommendation accuracy, as long as the diversification respects the user's preference about the pre-selected attributes. This calls for a fine-grained understanding of a user's preferences over items, where one needs to recognize the user's choice is driven by the quality of the item itself, or the pre-selected attributes of the item.

In this work, we focus on diversity defined on item categories. We propose a general diversification framework agnostic to the choice of recommendation algorithm. Our solution disentangles the learnt user representation in the recommendation module into category- independent and category-dependent components to differentiate a user's preference over items from two orthogonal perspectives. Experimental results on three benchmark datasets and online A/B test demonstrate the effectiveness of our solution in improving both recommendation accuracy and diversity. In-depth analysis suggests that the improvement is due to our improved modeling of users' categorical preferences and refined ranking within item categories.

Skip Supplemental Material Section

Supplemental Material

wsdm23-fp160.mp4

mp4

22.1 MB

References

  1. Ashton Anderson, Lucas Maystre, Ian Anderson, Rishabh Mehrotra, and Mounia Lalmas. 2020. Algorithmic effects on the diversity of consumption on spotify. In Proceedings of The Web Conference 2020. 2155--2165.Google ScholarGoogle ScholarDigital LibraryDigital Library
  2. Azin Ashkan, Branislav Kveton, Shlomo Berkovsky, and Zheng Wen. 2015. Optimal greedy diversity for recommendation. In Twenty-Fourth International Joint Conference on Artificial Intelligence.Google ScholarGoogle Scholar
  3. Jaime Carbonell and Jade Goldstein. 1998. The use of MMR, diversity-based reranking for reordering documents and producing summaries. In Proceedings of the 21st annual international ACM SIGIR conference on Research and development in information retrieval. 335--336.Google ScholarGoogle ScholarDigital LibraryDigital Library
  4. Allison JB Chaney, Brandon M Stewart, and Barbara E Engelhardt. 2018. How algorithmic confounding in recommendation systems increases homogeneity and decreases utility. In Proceedings of the 12th ACM Conference on Recommender Systems. 224--232.Google ScholarGoogle ScholarDigital LibraryDigital Library
  5. Laming Chen, Guoxin Zhang, and Hanning Zhou. 2018. Fast greedy map inference for determinantal point process to improve recommendation diversity. In Proceedings of the 32nd International Conference on Neural Information Processing Systems. 5627--5638.Google ScholarGoogle Scholar
  6. Minmin Chen, Alex Beutel, Paul Covington, Sagar Jain, Francois Belletti, and Ed H Chi. 2019. Top-k off-policy correction for a REINFORCE recommender system. In Proceedings of the Twelfth ACM International Conference on Web Search and Data Mining. 456--464.Google ScholarGoogle ScholarDigital LibraryDigital Library
  7. Zhihong Chen, Jiawei Wu, Chenliang Li, Jingxu Chen, Rong Xiao, and Binqiang Zhao. 2022. Co-training Disentangled Domain Adaptation Network for Leveraging Popularity Bias in Recommenders. In Proceedings of the 45th International ACM SIGIR Conference on Research and Development in Information Retrieval. 60--69.Google ScholarGoogle ScholarDigital LibraryDigital Library
  8. Peizhe Cheng, Shuaiqiang Wang, Jun Ma, Jiankai Sun, and Hui Xiong. 2017. Learning to recommend accurate and diverse items. In Proceedings of the 26th international conference on World Wide Web. 183--192.Google ScholarGoogle ScholarDigital LibraryDigital Library
  9. Paul Covington, Jay Adams, and Emre Sargin. 2016. Deep neural networks for youtube recommendations. In Proceedings of the 10th ACM conference on recommender systems. 191--198.Google ScholarGoogle ScholarDigital LibraryDigital Library
  10. Arthur P Dempster, NanMLaird, and Donald B Rubin. 1977. Maximum likelihood from incomplete data via the EM algorithm. Journal of the Royal Statistical Society: Series B (Methodological) 39, 1 (1977), 1--22.Google ScholarGoogle ScholarCross RefCross Ref
  11. John Duchi, Elad Hazan, and Yoram Singer. 2011. Adaptive subgradient methods for online learning and stochastic optimization. Journal of machine learning research 12, 7 (2011).Google ScholarGoogle ScholarDigital LibraryDigital Library
  12. Tom Fawcett. 2006. An introduction to ROC analysis. Pattern recognition letters 27, 8 (2006), 861--874.Google ScholarGoogle Scholar
  13. Yaroslav Ganin and Victor Lempitsky. 2015. Unsupervised domain adaptation by backpropagation. In International conference on machine learning. PMLR, 1180-- 1189.Google ScholarGoogle Scholar
  14. Yingqiang Ge, Shuya Zhao, Honglu Zhou, Changhua Pei, Fei Sun, Wenwu Ou, and Yongfeng Zhang. 2020. Understanding echo chambers in e-commerce recommender systems. In Proceedings of the 43rd international ACM SIGIR conference on research and development in information retrieval. 2261--2270.Google ScholarGoogle ScholarDigital LibraryDigital Library
  15. Nina Grgic-Hlaca, Muhammad Bilal Zafar, Krishna P Gummadi, and Adrian Weller. 2016. The case for process fairness in learning: Feature selection for fair decision making. In NIPS symposium on machine learning and the law, Vol. 1. 2.Google ScholarGoogle Scholar
  16. Huifeng Guo, Ruiming Tang, Yunming Ye, Zhenguo Li, and Xiuqiang He. 2017. DeepFM: a factorization-machine based neural network for CTR prediction. arXiv preprint arXiv:1703.04247 (2017).Google ScholarGoogle Scholar
  17. Xiangnan He and Tat-Seng Chua. 2017. Neural factorization machines for sparse predictive analytics. In Proceedings of the 40th International ACM SIGIR conference on Research and Development in Information Retrieval. 355--364.Google ScholarGoogle ScholarDigital LibraryDigital Library
  18. Komal Kapoor, Vikas Kumar, Loren Terveen, Joseph A Konstan, and Paul Schrater. 2015. " I like to explore sometimes" Adapting to Dynamic User Novelty Preferences. In Proceedings of the 9th ACM Conference on Recommender Systems. 19--26.Google ScholarGoogle ScholarDigital LibraryDigital Library
  19. Mesut Kaya and Derek Bridge. 2019. A comparison of calibrated and intent-aware recommendations. In Proceedings of the 13th ACM Conference on Recommender Systems. 151--159.Google ScholarGoogle ScholarDigital LibraryDigital Library
  20. Zihan Lin, Hui Wang, Jingshu Mao, Wayne Xin Zhao, Cheng Wang, Peng Jiang, and Ji-Rong Wen. 2022. Feature-aware Diversified Re-ranking with Disentangled Representations for Relevant Recommendation. arXiv preprint arXiv:2206.05020 (2022).Google ScholarGoogle Scholar
  21. Yuli Liu, Christian Walder, and Lexing Xie. 2022. Determinantal Point Process Likelihoods for Sequential Recommendation. arXiv preprint arXiv:2204.11562 (2022).Google ScholarGoogle Scholar
  22. Jianxin Ma, Chang Zhou, Peng Cui, Hongxia Yang, and Wenwu Zhu. 2019. Learning disentangled representations for recommendation. arXiv preprint arXiv:1910.14238 (2019).Google ScholarGoogle Scholar
  23. Andriy Mnih and Russ R Salakhutdinov. 2007. Probabilistic matrix factorization. Advances in neural information processing systems 20 (2007).Google ScholarGoogle Scholar
  24. Preksha Nema, Alexandros Karatzoglou, and Filip Radlinski. 2021. Disentangling Preference Representations for Recommendation Critiquing with ß-VAE. In Proceedings of the 30th ACM International Conference on Information & Knowledge Management. 1356--1365.Google ScholarGoogle ScholarDigital LibraryDigital Library
  25. Tien T Nguyen, Pik-Mai Hui, F Maxwell Harper, Loren Terveen, and Joseph A Konstan. 2014. Exploring the filter bubble: the effect of using recommender systems on content diversity. In Proceedings of the 23rd international conference on World wide web. 677--686.Google ScholarGoogle ScholarDigital LibraryDigital Library
  26. Shi Pu, Yijiang He, Zheng Li, and Mao Zheng. 2020. Multimodal Topic Learning for Video Recommendation. arXiv preprint arXiv:2010.13373 (2020).Google ScholarGoogle Scholar
  27. Lijing Qin and Xiaoyan Zhu. 2013. Promoting diversity in recommendation by entropy regularizer. In Twenty-Third International Joint Conference on Artificial Intelligence.Google ScholarGoogle ScholarDigital LibraryDigital Library
  28. Steffen Rendle, Christoph Freudenthaler, Zeno Gantner, and Lars Schmidt-Thieme. 2012. BPR: Bayesian personalized ranking from implicit feedback. arXiv preprint arXiv:1205.2618 (2012).Google ScholarGoogle Scholar
  29. Yuta Saito, Suguru Yaginuma, Yuta Nishino, Hayato Sakata, and Kazuhide Nakata. 2020. Unbiased recommender learning from missing-not-at-random implicit feedback. In Proceedings of the 13th International Conference on Web Search and Data Mining. 501--509.Google ScholarGoogle ScholarDigital LibraryDigital Library
  30. Harald Steck. 2018. Calibrated recommendations. In Proceedings of the 12th ACM conference on recommender systems. 154--162.Google ScholarGoogle ScholarDigital LibraryDigital Library
  31. WenjieWang, Fuli Feng, Xiangnan He, XiangWang, and Tat-Seng Chua. 2021. Deconfounded Recommendation for Alleviating Bias Amplification. arXiv preprint arXiv:2105.10648 (2021).Google ScholarGoogle Scholar
  32. Mark Wilhelm, Ajith Ramanathan, Alexander Bonomo, Sagar Jain, Ed H Chi, and Jennifer Gillenwater. 2018. Practical diversified recommendations on youtube with determinantal point processes. In Proceedings of the 27th ACM International Conference on Information and Knowledge Management. 2165--2173.Google ScholarGoogle ScholarDigital LibraryDigital Library
  33. ChuhanWu, FangzhaoWu, Mingxiao An, Jianqiang Huang, Yongfeng Huang, and Xing Xie. 2019. Npa: Neural news recommendation with personalized attention. In Proceedings of the 25th ACM SIGKDD international conference on knowledge discovery & data mining. 2576--2584.Google ScholarGoogle Scholar
  34. Liwei Wu, Cho-Jui Hsieh, and James Sharpnack. 2018. Sql-rank: A listwise approach to collaborative ranking. In International Conference on Machine Learning. PMLR, 5315--5324.Google ScholarGoogle Scholar
  35. Qingyun Wu, Naveen Iyer, and Hongning Wang. 2018. Learning contextual bandits in a non-stationary environment. In The 41st International ACM SIGIR Conference on Research & Development in Information Retrieval. 495--504.Google ScholarGoogle ScholarDigital LibraryDigital Library
  36. Qiong Wu, Yong Liu, Chunyan Miao, Binqiang Zhao, Yin Zhao, and Lu Guan. 2019. PD-GAN: Adversarial Learning for Personalized Diversity-Promoting Recommendation.. In IJCAI, Vol. 19. 3870--3876.Google ScholarGoogle Scholar
  37. Qingyun Wu, Huazheng Wang, Yanen Li, and Hongning Wang. 2019. Dynamic ensemble of contextual bandits to satisfy users' changing interests. In The World Wide Web Conference. 2080--2090.Google ScholarGoogle ScholarDigital LibraryDigital Library
  38. Zhe Xie, Chengxuan Liu, Yichi Zhang, Hongtao Lu, Dong Wang, and Yue Ding. 2021. Adversarial and Contrastive Variational Autoencoder for Sequential Recommendation. In Proceedings of the Web Conference 2021. 449--459.Google ScholarGoogle ScholarDigital LibraryDigital Library
  39. Ling Yan, Wu-jun Li, Gui-Rong Xue, and Dingyi Han. 2014. Coupled group lasso for web-scale ctr prediction in display advertising. In International Conference on Machine Learning. PMLR, 802--810.Google ScholarGoogle Scholar
  40. Yu Zheng, Chen Gao, Liang Chen, Depeng Jin, and Yong Li. 2021. DGCN: Diversified Recommendation with Graph Convolutional Networks. In Proceedings of the Web Conference 2021. 401--412.Google ScholarGoogle ScholarDigital LibraryDigital Library
  41. Yu Zheng, Chen Gao, Xiang Li, Xiangnan He, Yong Li, and Depeng Jin. 2021. Disentangling User Interest and Conformity for Recommendation with Causal Embedding. In Proceedings of the Web Conference 2021. 2980--2991.Google ScholarGoogle ScholarDigital LibraryDigital Library
  42. Guorui Zhou, Xiaoqiang Zhu, Chenru Song, Ying Fan, Han Zhu, Xiao Ma, Yanghui Yan, Junqi Jin, Han Li, and Kun Gai. 2018. Deep interest network for click-through rate prediction. In Proceedings of the 24th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining. 1059--1068.Google ScholarGoogle ScholarDigital LibraryDigital Library
  43. Tao Zhou, Zoltán Kuscsik, Jian-Guo Liu, Matú? Medo, Joseph Rushton Wakeling, and Yi-Cheng Zhang. 2010. Solving the apparent diversity-accuracy dilemma of recommender systems. Proceedings of the National Academy of Sciences 107, 10 (2010), 4511--4515.Google ScholarGoogle ScholarCross RefCross Ref
  44. Cai-Nicolas Ziegler, Sean M McNee, Joseph A Konstan, and Georg Lausen. 2005. Improving recommendation lists through topic diversification. In Proceedings of the 14th international conference on World Wide Web. 22--32.Google ScholarGoogle ScholarDigital LibraryDigital Library

Index Terms

  1. Disentangled Representation for Diversified Recommendations

      Recommendations

      Comments

      Login options

      Check if you have access through your login credentials or your institution to get full access on this article.

      Sign in
      • Published in

        cover image ACM Conferences
        WSDM '23: Proceedings of the Sixteenth ACM International Conference on Web Search and Data Mining
        February 2023
        1345 pages
        ISBN:9781450394079
        DOI:10.1145/3539597

        Copyright © 2023 ACM

        Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

        Publisher

        Association for Computing Machinery

        New York, NY, United States

        Publication History

        • Published: 27 February 2023

        Permissions

        Request permissions about this article.

        Request Permissions

        Check for updates

        Qualifiers

        • research-article

        Acceptance Rates

        Overall Acceptance Rate498of2,863submissions,17%

        Upcoming Conference

      PDF Format

      View or Download as a PDF file.

      PDF

      eReader

      View online with eReader.

      eReader