Qin Xuyang
ABSTRACT
With the popularity of the Internet, development of network technology, net advertising in China is also fast forward. Traditional net advertising has been unable to meet current needs and demands of the general audience, making more accurate rendering of net advertising trends, and also varieties forms of net advertising have been coming up. This article analyses study on electronic commerce, in addition, in the related discussion on the theory and technology of data analysis of perfecting group electronic commerce policy recommendations. Full-text content is divided into four major sections, the first part is an overview of Internet advertising, explain the definition, characteristics and development of electronic commerce and Internet advertising effectiveness evaluation explains. Part II is online advertisement the group analysis, analysis of group status of electronic commerce, the industry and the market environment, doing a simple analysis of the feasibility of and analysis of electronic commerce success stories of the industry, analysis of can draw on the experience of the Group. Discussion on the third part of the group electronic commerce policy. Part IV on electronic commerce strategy outlined needs to pay attention to several problems in the. Basic on microblog and key words.
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Index Terms
- E-Business in Enterprise Marketing Strategy Analysis
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