ABSTRACT
The aim of this research is to single out individual and social requisites to be addressed in the design and development of trust-enabling systems providing network-based intermediation services.
- Individual and social needs motivating trust-enabling intermediation services
Recommendations
Social Networking Services and Social Trust in Social Commerce: A PLS-SEM Approach
This study researches the mediating consequence of social trust (identification-based trust and information-based trust) on the relationship between social networking services (SNS) use and social commerce intention. The study also explores whether ...
Risk, trust, and the interaction of perceived ease of use and behavioral control in predicting consumers use of social media for transactions
There has been continued debate regarding competing models with respect to predicting use of social networking services. In this research the authors conceptualize and empirically test a model that combines constructs from the Technology Acceptance ...
User trust in social networking services
The innovative social networking services (SNS) provide people with versatile personal, commerce, and social applications. This study compares Facebook and LinkedIn to better understand factors affecting users' trust on SNS. Subject domain experts were ...
Comments