Web search clickstreams

Subscribe (Full Service)


	Search: The ACM Digital Library The Guide

	Feedback

Web search clickstreams

Full text

Pdf (481 KB)

Source

Internet Measurement Conference archive
Proceedings of the 6th ACM SIGCOMM conference on Internet measurement table of contents

Rio de Janeriro, Brazil

SESSION: Traffic table of contents

Pages: 245 - 250

Year of Publication: 2006

ISBN:1-59593-561-4

Authors

Nils Kammenhuber	Technische Universität München, Germany
Julia Luxenburger	Max-Planck Institute of Informatics, Germany
Anja Feldmann	Deutsche Telekom Laboratories, Germany
Gerhard Weikum	Max-Planck Institute of Informatics, Germany

Sponsors

SIGCOMM: ACM Special Interest Group on Data Communication
ACM: Association for Computing Machinery

Publisher

ACM New York, NY, USA

Bibliometrics

Downloads (6 Weeks): 14, Downloads (12 Months): 135, Citation Count: 1

Additional Information:

abstract references cited by index terms collaborative colleagues

Tools and Actions:	Review this Article Save this Article to a Binder Display Formats: BibTex EndNote ACM Ref

DOI Bookmark:	Use this link to bookmark this Article: http://doi.acm.org/10.1145/1177080.1177110 What is a DOI?

ABSTRACT

Search engines are a vital part of the Web and thus the Internet infrastructure. Therefore understanding the behavior of users searching the Web gives insights into trends, and enables enhancements of future search capabilities. Possible data sources for studying Web search behavior are either server-side logs or client-side logs. Unfortunately, current server-side logs are hard to obtain as they are considered proprietary by the search engine operators. Therefore we in this paper present a methodology for extracting client-side logs from the traffic exchanged between a large user group and the Internet. The added benefit of our methodology is that we do not only extract the search terms, the query sequences, and search results of each individual user but also the full clickstream, i.e., the result pages users view and the subsequently visited hyperlinked pages. We propose a finite-state Markov model that captures the user web searching and browsing behavior and allows us to deduce users' prevalent search patterns. To our knowledge, this is the first such detailed client-side analysis of clickstreams.

REFERENCES

Note: OCR errors may be found in this Reference List extracted from the full text article. ACM has opted to expose the complete List rather than only correct and linked references.

	1	Google basic search. http://www.google.com/support/bin/static.py?page=searchguides.html&ctx=basics.
	2	Richard Atterer , Monika Wnuk , Albrecht Schmidt, Knowing the user's every move: user activity tracking for website usability evaluation and implicit interaction, Proceedings of the 15th international conference on World Wide Web, May 23-26, 2006, Edinburgh, Scotland [doi>10.1145/1135777.1135811]
	3	Paul Robert Barford , Mark Crovella, Modeling, measurement and performance of world wide web transactions, 2001
	4	Steven M. Beitzel , Eric C. Jensen , Abdur Chowdhury , David Grossman , Ophir Frieder, Hourly analysis of a very large topically categorized web query log, Proceedings of the 27th annual international ACM SIGIR conference on Research and development in information retrieval, July 25-29, 2004, Sheffield, United Kingdom [doi>10.1145/1008992.1009048]
	5	Michael Chau , Xiao Fang , Olivia R. Liu Sheng, Analysis of the query logs of a web site search engine, Journal of the American Society for Information Science and Technology, v.56 n.13, p.1363-1376, November 2005 [doi>10.1002/asi.20210]
	6	H. Cui, J.-R. Wen, J.-Y. Nie, and W.-Y. Ma. Query expansion by mining user logs. In IEEE Trans. Knowl. Data Eng. 15(4), 2003.
	7	B. Jansen and U. Pooch. Web user studies: A review and framework for future work. In American Society of Information Science and Technology, 2001.
	8	B. Krishnamurthy and J. Rexford. Web Protocols and Practice. Addison-Wesley, 2001.
	9	Uichin Lee , Zhenyu Liu , Junghoo Cho, Automatic identification of user goals in Web search, Proceedings of the 14th international conference on World Wide Web, May 10-14, 2005, Chiba, Japan [doi>10.1145/1060745.1060804]
	10	J. Luxenburger and G. Weikum. Query-log based authority analysis for web information search. In WISE, 2004.
	11	Vern Paxson, Bro: a system for detecting network intruders in real-time, Computer Networks: The International Journal of Computer and Telecommunications Networking, v.31 n.23-24, p.2435-2463, Dec. 1999 [doi>10.1016/S1389-1286(99)00112-7 ]
	12	Filip Radlinski , Thorsten Joachims, Query chains: learning to rank from implicit feedback, Proceeding of the eleventh ACM SIGKDD international conference on Knowledge discovery in data mining, August 21-24, 2005, Chicago, Illinois, USA [doi>10.1145/1081870.1081899]
	13	Xuehua Shen , Bin Tan , ChengXiang Zhai, Context-sensitive information retrieval using implicit feedback, Proceedings of the 28th annual international ACM SIGIR conference on Research and development in information retrieval, August 15-19, 2005, Salvador, Brazil [doi>10.1145/1076034.1076045]
	14	C. Silverstein, M. Henzinger, H. Marais, and M. Moricz. Analysis of a very large altavista query log. Technical report, SRC Technical Note 014, 1998.
	15	A. Spink, B. J. Jansen, and H. C. Ozmultu. Use of query reformulation and relevance feedback by excite users. In Internet Research: Electronic Networking Applications and Policy, 2000.
	16	Amanda Spink , Sherry Koshman , Minsoo Park , Chris Field , Bernard J. Jansen, Multitasking Web Search on Vivisimo.com, Proceedings of the International Conference on Information Technology: Coding and Computing (ITCC'05) - Volume II, p.486-490, April 04-06, 2005 [doi>10.1109/ITCC.2005.207]
	17	Amanda Spink , Dietmar Wolfram , Major B. J. Jansen , Tefko Saracevic, Searching the Web: the public and their queries, Journal of the American Society for Information Science and Technology, v.52 n.3, p.226-234, Feb. 1, 2001 [doi>10.1002/1097-4571(2000)9999:9999<::AID-ASI1591>3.3.CO;2-I]
	18	Harald Weinreich , Hartmut Obendorf , Eelco Herder , Matthias Mayer, Off the beaten tracks: exploring three aspects of web navigation, Proceedings of the 15th international conference on World Wide Web, May 23-26, 2006, Edinburgh, Scotland [doi>10.1145/1135777.1135802]