Most of the previous studies were targeting Chinese tourists who have already visited Japan, but only a few studies focused on potential travelers who have not visited Japan yet. Therefore, based on the Web questionnaires conducted in mainland China, this study clarifies the travel viewpoint difference between people with Japan visiting travel experiences and the people without. According to the questionnaires’ results analysis, compared to other elements, emotional issues (such as "likability"), can be seen higher for those who have Japan visiting travel experiences. On the other hand, raise awareness of (such as "risks of the natural disasters"), was also confirmed. Furthermore, Chinese tourists who don't have experience of visiting Japan, obtain information from “outside”. This “outside” influence could also be a key point on their travel decision making.