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Technology transfer is likened to marketing. Some common misconceptions concerning the relevant principles are identified, and case studies are presented as guidelines to productive direction of technology transfer activities. A key rule given is: "React to the market pull, not to technology push."
C. Budd Cohen
"Technology Transfer: The Myth & The Reality", Proc. SPIE 0071, The Business Side of the Optical Industry I, (7 July 1976); https://doi.org/10.1117/12.965375
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C. Budd Cohen, "Technology Transfer: The Myth & The Reality," Proc. SPIE 0071, The Business Side of the Optical Industry I, (7 July 1976); https://doi.org/10.1117/12.965375