|
1. |
Consumer communication on the net-findings from consumer interviews
Koda, T.;
Knowledge-Based Intelligent Engineering Systems and Allied Technologies, 2000. Proceedings. Fourth International Conference on
Volume 1,
30 Aug.-1 Sept. 2000
Page(s):68
-
71 vol.1
Abstract:
This paper summarizes our findings from in-depth interviews with consumers about their online activities, illustrates successful online consumer community sites, and discusses key factors to foster an online community from a marketing point of view. The key findings are: the Internet is used to share experiences and knowledge among consumers; and connection to the real world is essential in sustaining successful online communities
|
Cart
