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Neuromarketing For Dummies

Sharad Agarwal (Indian Institute of Management Ranchi, Ranchi, India)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 3 June 2014

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Citation

Sharad Agarwal (2014), "Neuromarketing For Dummies", Journal of Consumer Marketing, Vol. 31 No. 4, pp. 330-331. https://doi.org/10.1108/JCM-12-2013-0811

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Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

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