Senior citizens' tourism: A simple approach to determine their future travel behaviour
Martin Lohmann
(Kiel (Germany) Wissenschaftlicher Leiter)
Guido Merzbach
(Kiel (Germany) Guido Merzbach Institut für Tourismus und Bäderforschung, Schaszstr.5 D ‐ 24103 Kiel (Deutschland))
521
Abstract
There is no doubt: the “Senior Citizens Market” is growing all over Europe. Thus, designing specific marketing strategies and adapting the tourist product to the prospective needs of elderly tourists are becoming more and more important.
Keywords
Citation
Lohmann, M. and Merzbach, G. (1997), "Senior citizens' tourism: A simple approach to determine their future travel behaviour", The Tourist Review, Vol. 52 No. 3, pp. 4-12. https://doi.org/10.1108/eb058248
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited