DISTRIBUTION OF CONSUMER PRODUCTS IN JAPAN
Michael R. Czinkota
(Chairman, National Center for Export‐Import Studies, Georgetown University, Washington, DC 20057)
435
Abstract
This article examines the structure of the Japanese distribution channels for consumer products. It highlights the unique characteristics of the distribution process on both the wholesale and retail levels and shows how historical factors have contributed to these developments. Based on this information, recommendations are made to the importer of consumer products into Japan in order to aid in successful market penetration.
Citation
Czinkota, M.R. (1985), "DISTRIBUTION OF CONSUMER PRODUCTS IN JAPAN", International Marketing Review, Vol. 2 No. 3, pp. 39-51. https://doi.org/10.1108/eb008282
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited