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Transforming the e-retailing Experience: Towards a Framework for the Socialisation of the Virtual Fitting Room

ISBN: 978-1-83867-664-3, eISBN: 978-1-83867-663-6

Publication date: 7 October 2020

To identify the social elements that emerge from interactions with the virtual fitting room in e-retailing applications
To debate the influence of the socialisation of the virtual fitting room (SVFR) in brand experience
To discuss the implications of the SVFR for retailers, consumers and managers
To envision the future of e-retailing brand experience through the SVFR

Wanick, V. and Bazaki, E. (2020), "Transforming the e-retailing Experience: Towards a Framework for the Socialisation of the Virtual Fitting Room", Pantano, E. (Ed.) Retail Futures, Emerald Publishing Limited, Leeds, pp. 129-146. https://doi.org/10.1108/978-1-83867-663-620201016

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Emerald Publishing Limited