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Executive training exercise in sport event leverage

Danny O'Brien (Department of Tourism, Leisure, Hotel and Sport Management, Griffith University, Gold Coast, Australia)
Laurence Chalip (University of Texas at Austin, Austin, Texas, USA)

International Journal of Culture, Tourism and Hospitality Research

ISSN: 1750-6182

Article publication date: 16 October 2007

3109

Abstract

Purpose

Some sport event stakeholders now look beyond “impact” to achieving longer‐term, sustainable outcomes. This move away from an ex post, outcomes orientation towards an ex ante, strategic approach refers to the phenomenon of event leveraging. This paper aims to introduce readers to the concept, and poses practical exercises to challenge current thinking on sport event impacts.

Design/methodology/approach

This paper provides an introduction to the literature on the strategic leveraging of sport events and presents three theoretical models depicting various aspects of event leverage. The paper includes training exercises on the subject of sport event leverage along with possible answers.

Findings

Building on prior work, this paper proposes a new model for social leverage. The model and the related discussion highlight potential synergies between economic and social leverage.

Research limitations/implications

As the proposed model for social leverage is essentially exploratory, it remains empirically untested. This represents an obvious challenge for further research.

Practical implications

This paper recognizes that, particularly in the last decade, a paradigm shift has taken place in parts of the international events community, and provides a challenge and potential direction for event practitioners to continue the path towards achieving the triple bottom line of economic, social and environmental benefits for host communities.

Originality/value

The social leverage model breaks new ground in the (sport) events field, as does the push towards sustainability and a more triple bottom line approach to event outcomes.

Keywords

Citation

O'Brien, D. and Chalip, L. (2007), "Executive training exercise in sport event leverage", International Journal of Culture, Tourism and Hospitality Research, Vol. 1 No. 4, pp. 296-304. https://doi.org/10.1108/17506180710824181

Publisher

:

Emerald Group Publishing Limited

Copyright © 2007, Emerald Group Publishing Limited

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