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Dissecting home regionalization: how large does the region loom?

Andre Sammartino (Management and Marketing, University of Melbourne, Melbourne, Australia)
Thomas Osegowitsch (Management and Marketing, University of Melbourne, Melbourne, Australia)

Multinational Business Review

ISSN: 1525-383X

Article publication date: 12 April 2013

422

Abstract

Purpose

The paper aims to motivate more rigorous theoretical and empirical specification of the home regionalization phenomenon, in particular the dynamics of shifting advantage over time within a multinational enterprise. It aims to improve dialogue among regionalization researchers.

Design/methodology/approach

Contrasting the economizing and behavioral perspectives on internationalization, the paper presents five different archetypes of the home‐regionalization phenomenon. These archetypes are predicated on strategic management stylizations of competitive advantage.

Findings

The paper demonstrates that the notion of home regionalization as a dominant and superior model for firm internationalization remains a promising yet under‐explained and inconsistently articulated thesis. By introducing and exploring the archetypes, it shows the diversity of home‐regionalization theses, and the prospect that multiple forms of regionalization may be at play for different firms, industries and locations.

Originality/value

The paper presents the full complement of archetypes of the home‐regionalization phenomenon and explores their corresponding assumptions. These explorations open up new empirical and theoretical research avenues for distinguishing any genuine region effects.

Keywords

Citation

Sammartino, A. and Osegowitsch, T. (2013), "Dissecting home regionalization: how large does the region loom?", Multinational Business Review, Vol. 21 No. 1, pp. 45-64. https://doi.org/10.1108/15253831311309483

Publisher

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Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited

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