Multicast‐based online auctions: a performance perspective
Abstract
Online auctions on the Internet have become popular. However, the communication techniques currently used in the online auction industry are primarily based on unicast technology. Unicast‐based online auctions suffer from unbearable delay of the communication between the auctioneer and bidders. Recently, multicast is changing the Internet environment, and is penetrating to the online auction field. This study describes a model for multicast‐based online auctions. The laboratory experiments demonstrate that the communication performance of multicast‐based online auctions is significantly better than that of traditional unicast‐based auctions.
Keywords
Citation
Liu, H., Wang, S. and Fei, T. (2003), "Multicast‐based online auctions: a performance perspective", Benchmarking: An International Journal, Vol. 10 No. 1, pp. 54-64. https://doi.org/10.1108/14635770310457548
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited