Consumer perceptions of generic products: a Mexican study
Abstract
Previous research studies on generic products focus mainly on mature markets such as the USA. These studies measure consumer perceptions of all generic products as a whole, with respect to price and quality. With the passing of the NAFTA, retailers’ interest in the relatively young Mexican market has increased. The purpose of this study is to determine Mexican consumers’ overall perceptions of generic grocery products, to examine if there are any differences in perception across demographic groups and to determine if there are differences in the perception of generic products across product categories. Two variables were examined: risk perception of generic products and satisfaction with generic products.
Keywords
Citation
Yelkur, R. (2000), "Consumer perceptions of generic products: a Mexican study", Journal of Product & Brand Management, Vol. 9 No. 7, pp. 446-456. https://doi.org/10.1108/10610420010351385
Publisher
:MCB UP Ltd
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