Cultivating donors with effective programming
Abstract
Purpose
The purpose of this paper is to provide suggestions for developing events to engage donors and prospective donors.
Design/methodology/approach
The paper discusses and gives examples of programming to inspire support over time.
Findings
This paper proposes that for some segments of a library's stakeholder base, social gatherings can be effective means to cultivate relationships and build interest in philanthropic support.
Originality/value
The value of this paper is in its suggestions for promoting the library's needs and opportunities through events.
Keywords
Citation
Silverman, E. (2009), "Cultivating donors with effective programming", The Bottom Line, Vol. 22 No. 2, pp. 59-62. https://doi.org/10.1108/08880450910982666
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited