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Using computer programs to code qualitative data

Miriam Catterall (University of Ulster, Newtownabbey, and)

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 1 July 1996

2103

Abstract

Notes that, over the past decade, a number of computer programs have been designed to assist researchers in the analysis of qualitative data. Acknowledges that all programs will help to take some of the tedium out of the clerical tasks associated with qualitative data analysis and some programs can assist researchers in developing emerging concepts and theory. Explains briefly how programs can be employed in the coding process and discusses the benefits and drawbacks of using them. Where relevant, also draws on the small but growing literature in this field.

Keywords

Citation

Catterall, M. (1996), "Using computer programs to code qualitative data", Marketing Intelligence & Planning, Vol. 14 No. 4, pp. 29-33. https://doi.org/10.1108/02634509610121541

Publisher

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MCB UP Ltd

Copyright © 1996, MCB UP Limited

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