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None of Us Is as Good as All of Us: How Mcdonald's Prospers by Embracing Inclusion and Diversity

Preeti Krishnan Lyndem (Department of Marketing, Indian Institute of Management Bangalore, Bangalore, India)

Equality, Diversity and Inclusion

ISSN: 2040-7149

Article publication date: 11 March 2014

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Citation

Preeti Krishnan Lyndem (2014), "None of Us Is as Good as All of Us: How Mcdonald's Prospers by Embracing Inclusion and Diversity", Equality, Diversity and Inclusion, Vol. 33 No. 3, pp. 309-314. https://doi.org/10.1108/EDI-09-2012-0079

Publisher

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Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

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