Abstract
This study purposed to produce a valid, practical, and having potential effect of character values based e-learning content in teaching and learning mathematics. The method used in this research is development research type Rowntree model. Rowntree development model consists of three stages, namely planning, development and evaluation. Subjects in this study were students of mathematics education program Sriwijaya University in odd semester of 2017/2018 academic year. The result showed that e-learning content developed is valid by experts who tested 3 aspects including material aspect, media display and instructional design; practice based on the results of one to one scale that tested the product on 3 students with different skills and on a small group scale of 6 people; and having a potential effect to support students' understanding of character values in mathematical instructional activities.
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