Fleet asset capacity analysis and revenue management optimization using advanced prescriptive analytics

Abstract

Leading a highly dynamic business, in a competitive market, in our era of globalization and social consumers, is quite challenging. This challenge is also associated with high financial risks when the business requires intensive asset investments. This is the case for the multinational Europcar in the rental car business. This paper shows how advanced analytics can be properly combined and adapted in order to improve the business management. The proper integration of math-based software can  help companies to cut costs and gain market share in their complex and competitive market.