Abstract
This study is an analysis of variables associated with the profitability of exporting. Such information is useful both for export management and for government agencies that wish to promote business commitment to exporting. The methodology utilizes a multiple regression analysis of data in questionnaire responses from 168 Wisconsin manufacturing firms in 1979. It provides a means for evaluating difficult-to-measure export marketing considerations (such as, export marketing channels, export methods, and foreign dealer support) from the supply-side of the demand-supply equation which can be conceptualized as export marketing analysis from the supply-side.
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*Warren J. Bilkey is Professor of Business at the University of Wisconsin-Madison. Helpful comments were received from Professors Werner G. Frank and John R. Nevin of that University, Russel H. Leitch of the U.S. Department of Commerce, and Professor S. Tamer Cavusgil of the University of Wisconsin-Whitewater.
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Bilkey, W. Variables Associated with Export Profitability. J Int Bus Stud 13, 39–55 (1982). https://doi.org/10.1057/palgrave.jibs.8490549
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DOI: https://doi.org/10.1057/palgrave.jibs.8490549