Abstract
Public relations (PR) in Singapore can be traced back to the period immediately after World War II when the British colonial authorities re-established power after the defeat of Japan. As Singapore’s status as a cross-road for trade and innovation grew, public relations expanded. This started with government and corporate interests and has expanded, with a strong emphasis on nation identity and nation-building. The PR industry has grown to be one of the main hubs in Asia, alongside the development of media industries and regional corporate headquarters. At present, PR remains at a pre-professionalization stage but is considered to be moving in an upward direction.
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Lwin, M.O., Pang, A. (2014). Singapore. In: Watson, T. (eds) Asian Perspectives on the Development of Public Relations: Other Voices. National Perspectives on the Development of Public Relations. Palgrave Pivot, London. https://doi.org/10.1057/9781137398154_9
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DOI: https://doi.org/10.1057/9781137398154_9
Publisher Name: Palgrave Pivot, London
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