Abstract
In his 1980 book The Third Wave, Alvin Toffler introduced the concept of the ‘prosumer.’ The portmanteau word describes the increasingly com- mon fusion of consumer and production roles in advanced industrial societies. Whereas the traditional forms of agricultural and industrial production dictate a strict division between those who produce and those who consume, in advanced service-based economies (Vargo and Lusch, 2004), consumers often consume goods and services that they themselves produced in whole or in part. The notion is often related to the do-it-yourself culture or the ‘invisible economy/ and it covers a vast array of activities ranging from furniture assembly, to blood pressure self-monitoring, to participation in self-help groups.
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© 2013 Tabea Beyreuther, Christian Eismann, Sabine Hornung and Frank Kleemann
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Beyreuther, T., Eismann, C., Hornung, S., Kleemann, F. (2013). Prosumption of Social Context in Web 2.0: Theoretical Implications for the Prosumer Concept. In: Dunkel, W., Kleemann, F. (eds) Customers at Work. Palgrave Macmillan, London. https://doi.org/10.1057/9781137293251_11
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DOI: https://doi.org/10.1057/9781137293251_11
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