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Palgrave Macmillan

Campaign Strategy in Direct Democracy

  • Book
  • © 2012

Overview

Authors:
  1. Laurent Bernhard

    1. NCCR Democracy, University of Zurich, Zurich, Switzerland
      University of Berne, Berne, Switzerland

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Part of the book series: Challenges to Democracy in the 21st Century (CDC)

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Table of contents (9 chapters)

  1. Front Matter

    Pages i-xi
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  2. Introduction

    • Laurent Bernhard
    Pages 1-17

  3. Theoretical Framework

    • Laurent Bernhard
    Pages 18-30

  4. The Strategic Context

    • Laurent Bernhard
    Pages 31-67

  5. The Profiles of the Campaigns

    • Laurent Bernhard
    Pages 68-101

  6. Coalition Formation

    • Laurent Bernhard
    Pages 102-123

  7. Message Development

    • Laurent Bernhard
    Pages 124-150

  8. Message Delivery

    • Laurent Bernhard
    Pages 151-175

  9. Power Analysis

    • Laurent Bernhard
    Pages 176-198

  10. Conclusion

    • Laurent Bernhard
    Pages 199-213

  11. Back Matter

    Pages 214-255
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Keywords

About this book

In the first study of comparative direct-democracy, Laurent Bernhard explores the nature of direct-democratic campaigning in Switzerland. The author examines four policy areas: immigration, healthcare, welfare and economic liberalism focussing on interviews with campaign managers to provide a comprehensive analysis of direct-democratic campaigning.

Authors and Affiliations

  • NCCR Democracy, University of Zurich, Zurich, Switzerland

    Laurent Bernhard

  • University of Berne, Berne, Switzerland

    Laurent Bernhard

About the author

LAURENT BERNHARD is Postdoctoral Researcher, Institute for Political Science, University of Zurich, Switzerland and University of Berne, Berne, Switzerland

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