Abstract
We provide an introduction to the volume, offering some contextual background regarding the importance of emerging markets in the global economy, followed by brief summaries of each of the 19 chapters in the book. Together, the chapters, based on institutionally-informed perspectives, offer insights into the complexity of doing business in the context of one of the world’s largest, and most important, emerging markets: India.
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References
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Raghunath, S., Rose, E.L. (2017). International Business in the Context of Emerging Markets. In: Raghunath, S., Rose, E. (eds) International Business Strategy. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-54468-1_1
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DOI: https://doi.org/10.1057/978-1-137-54468-1_1
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Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-137-54466-7
Online ISBN: 978-1-137-54468-1
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