The reaction coordinates of a molecular photo-switch 2-(4′-diethylamino-2′-hydroxyphenyl)-1H-imidazo-[4,5-b]pyridine (DHP) was tuned with a nanoparticle and surfactant. DHP undergoes excited state intramolecular proton transfer (ESIPT) and emits normal and tautomer emissions in N,N-dimethylformamide. Silver nanoparticles suppress the ESIPT and induce twisted intramolecular charge transfer (TICT). Further addition of surfactants alters the process. Interestingly, different surfactants cause different effects. Accordingly, the luminescence characteristics are altered. The anionic surfactant sodium dodecyl sulfate (SDS) restores the ESIPT process by completely detaching the molecule from the nanoparticle. The nonionic surfactant Triton X-100 (TX-100), at lower concentration, enhances the TICT emission and the ESIPT process is also observed due to the release of some fluorophore from the nanoparticle complex. But at higher concentration the fluorophores are released completely and the ESIPT process is restored. The cationic surfactant cetyltrimethyl ammonium bromide (CTAB), at lower concentration, simply restores the ESIPT process by releasing the fluorophore. But at higher CTAB concentration, DHP enters the metalparticle-CTAB aggregate and shows enhanced ESIPT.