Sir, I've just been looking at a case report published in one of the dental periodicals illustrating the provision of eight veneers on the upper labial segment. I understand the demand for this type of treatment is increasing exponentially and a good aesthetic result can be achieved in a short time. Even though the use of veneers is less invasive than for conventional crown preps a substantial amount of tooth substance was removed in the case report to make the final result appear well aligned. The original teeth were of good colour and morphology. As an orthodontist I wondered if the patient was aware that these teeth could have been aligned in less than six months with, for example, lingual braces or clear aligners with no need to prep the teeth? The aesthetic dentistry market is undoubtedly competitive but it is still incumbent upon both orthodontists and their restorative counterparts to ensure patients are given all their options before consent can be viewed as truly informed.