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The bST debate: The relationship between awareness and acceptance of technological advances

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Abstract

Despite concerns of consumer protection andenvironmental groups that the use of geneticallyproduced growth hormone in milk-producing cows mayadversely impact the safety of the milk supply,scientific evidence and governmental findings from theUSA appear to indicate that milk fromtreated cows is identical in quality, taste, andnutritional value to milk from untreated cows. Limitedexperience to date in the USA demonstrateslittle consumer resistance to milk from cows that havereceived the growth hormone, which can lead to a 15%increase in milk production. In fact, if there is noperceived differentiation between the two forms ofmilk, the issue offers little choice to consumers atlarge, and may result in economic benefit only toselected dairy farmers, as well as the producers ofthe genetically produced growth hormone. Thissituation in the USA may be an example ofdysfunctional technology transfer, with desirablebenefits to a few, and as yet unknown benefits to thesociety. The USA has taken a bold move inapproving the use of bovine growth hormone in milk-producing cows, while the European Union has takena divergent approach by enacting lengthy moratoriumsagainst its use. The basic lesson to be learned fromthe bST case is that lack of awareness amonggovernment officials and the public at large serves asa significant impediment to the adoption of newtechnologies. Accordingly, delays may occur indelivery of significant social benefits to thepopulation as a whole. Obviously, the issue extendsbeyond bST.

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  1. Marketing Institute, Copenhagen Business School, Copenhagen, Denmark

    David E. Smith, J. Robert Skalnik & Patricia C. Skalnik

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  1. David E. Smith
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  2. J. Robert Skalnik
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Smith, D.E., Skalnik, J.R. & Skalnik, P.C. The bST debate: The relationship between awareness and acceptance of technological advances. Agriculture and Human Values 14, 59–66 (1997). https://doi.org/10.1023/A:1007389720705

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