Abstract
In a national survey, members of 4As agencies were contrasted with non-member agencies to determine awareness and influence of the 4As Standards of Practice, the Professional Code of Ethics for 4As members. The 4As Code was selected because the 4As represents the principle professional association of the support service industry, advertising.
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Maes, J.D., Jeffery, A. & Smith, T.V. The American Association of Advertising Agencies (4As) Standards of Practice: How Far Does This Professional Association's Code of Ethics' Influence of Reach. Journal of Business Ethics 17, 1155–1161 (1998). https://doi.org/10.1023/A:1005790324722
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DOI: https://doi.org/10.1023/A:1005790324722